Real examples from my work across iGaming, fintech, beauty, and regulated markets. Each case study documents what happened, why it worked (or didn’t), and what the data shows.
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When the Content Is the Compliance Risk
Market: Finland & Estonia | Period: 2025–2026 | Service: Compliance Content Writing The Situation A Nordic iGaming affiliate hired me to audit and rewrite their Finnish and Estonian market pages. About 40 published articles. Traffic looked fine. Rankings were holding.…
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AI Generated Briefs Without Human Evaluation or Fact-Checking
Market: Estonia, 2025-2026Site type: iGaming affiliate, Estonian marketCase Target: Side-by-side comparison of AI Generated brief types versus iGaming expert solutions for the same page target AI Generated Brief in iGaming is often a Liability A known iGaming affiliate operator asked…
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Case Study: A 2017 Beauty Post That Still Ranks in 2026
I did not know much about SEO in 2017. I just wrote about something I knew well. What is the Case? This is a case study built around a real post I wrote in February 2017 for my Estonian beauty…