Simply said: I provide performance growth marketing for businesses.
Online visibility plays an important role in finding your target audience, hooking your ideal customer, building your brand, increasing sales and growing your business. Nowadays, everything is online, and if you are not seen, you are left behind.
My sustainable performance growth services include technical SEO, on-page SEO, regulatory compliance consultation, content writing, editing, translations and localizing.
Beauty brands, iGaming operators, fintech platforms. Different rules, same craft. I do this because it’s my job and because I genuinely love it. All services are available in Estonian, Finnish and English.
Technical SEO
Crawlability, indexation, URL architecture, internal linking, schema markup, and core web vitals optimization across WordPress, Wix, Shopify, custom builds, and proprietary platforms.
The technical layer is where rankings and online visibility are won or lost before a single word gets written.
AI Visibility (AEO/GEO)
While always prioritizing user (customer) intent, I also optimize content for AI visibility to increase the likelihood of citations from AI tools such as ChatGPT, Claude, Perplexity, and Google AI Overviews. Clean website structure, schema markup, FAQ, entity-rich copy, and quotable factual statements are aligned with LLM training data preference.
The goal is to be the source these systems pull from. Google released its AI optimization guide, validating this approach. I’ve been writing about it too. And I literally have proved it working with my oldie-goldie blog posts from 2017. I recommend you go check out my article, which I, funnily enough, wrote a day beforere dear Göögle officially stated that AEO/GEO is still SEO.
Content Writing & Strategy
Blog posts, long-form articles, case studies, brand stories, product copy, conversion pages, you name it – I can write it. Starting by creating a full content strategy, identifying topical clusters and marketing objectives, to executing on the technical side and writing optimized content. All of it is chipping in on your company’s online visibility.
A data-driven content strategy increases your chances of getting quality leads by getting discovered by your targeted audiences. My written content is always human-led, focused on user search intent, provides something unique and valuable, is fully SEO-optimized, and available in Finnish, Estonian, or English.
E-E-A-T and YMYL Content
Expertise, experience, authoritativeness, trustworthiness in regulated or high-stakes industries. A compliance-first approach to content production is here critical, and sloppy AI can get you in big trouble. Effective digital marketing is a combination of clean source code and precise localization. Named authorship bylines on all deliverables is a must and I let you use mine.
Vague, generic, repeated content, and automated filler create a direct risk to site performance and brand reputation, particularly within YMYL (Your Money or Your Life) sectors. Sustainable growth relies on clear, human-authored copy that respects jurisdictional laws while clearly signaling trust to automated evaluation systems.
By aligning crawlability with strict regulatory standards, websites secure long-term traffic from both standard search results and AI-driven conversational interfaces. That, my darlings, is how you win.
Multilingual Translation and Localization
Translation is another form of art with words, especially when need to capture different audiences and localize to fit their cultural preferences. I am a Finnish and Estonian native, English professional. Translation sources include German, Dutch, Russian, Swedish, and Danish. I localize for Nordic and Baltic markets with cultural context, but I can also add a layer of SEO on top.
Languages and translating them are as close to my heart as writing. With most languages, the LLMs can provide you a pretty decent version, but in Finnish or Estonian, the machine/AI translations just sound retarded. It can start well but will lose the plot pretty quickly. Machine Translation Post Editing in Estonian or Finnish often takes 3-4 times longer, as one wrong translation, and you will have to correct it all through the whole document.
“I let the results introduce me. They are better at it than I am.”
-Gloria K.
Industries
iGaming / online casinos: Licensed operators, start-ups, crypto casinos, affiliate sites, regulatory compliance content (responsible gambling, AML/CFT, player verification, KYC).
E-commerce and SaaS: Product SEO and AI search optimization, category optimization, conversion-focused content, local & international SEO.
Cryptocurrency and Blockchain: CASP compliance (EU MiCA, UAE VARA, Singapore MAS), blockchain/crypto education content, provably fair gaming.
Fintech: Payment processors, lending platforms, investment apps, regulated financial content, AML/CFT documentation.
Biotech and life sciences: Molecular bioceutics, aesthetic medicine, dermatological products, clinical education, patient-facing materials, doctor-facing materials, etc.
Beauty, skincare, and aesthetic medicine: Product SEO, brand content, procedure or customer education, ingredient-focused copy. Regulated cosmetics and dermatological content. This is where my career started, and I still work with beauty brands today.
How to Work With Me
Full-time remote: Long-term contracts, permanent roles, fractional CTO-level SEO strategy.
Project-based: One-off audits, content strategy overhauls, technical SEO implementations, topical cluster content writing.
Retainer: Monthly ongoing site updates, content production, SEO/AI Visibility monitoring, compliance-aware updates.
I take on one major engagement at a time. Fractional contracts run 10 to 20 hours per week. Full retainers start at 20 hours per week.
Minimum 3 months engagement required for retainers.
Book a Free Consultation
Email gloria@finestverba.com with a brief summary of your project, industry, timeline, and current situation with online visibility (if known). I respond within 48 hours.